In early 2015, Swedish fast food-chain Sibylla launched their new crispy, crinkled French fries called Future Fries. In November the same year, it was time to launch something even better: Future Fries with cheese, simply called Cheese Future Fries. The cheesiest thing on the planet.
Now we wanted to share the good news with Sibylla-fans all over Sweden. And the best way to do so is by radio. So we did.
To let people know exactly how cheesy these fries are, we invited listeners to a wonderful world of extreme cheesiness, only to burst their bubble and let them know that now there’s something even cheesier out there.
Media: Radio
Category: Restaurants & fast food
Client: Sibylla
Agency: Volt
Production: Flickorna Larsson
Country: Sweden
Copywriter: Petter Nylind
Copywriter: Daniel Vaccino
Art Director: Jörgen Berglund
Art Director: Lisa Vaccino
Graphic Designer: Daniel Eriksson
Production Manager: Susanne Göthberg
Account manager: Magnus Tengzelius