Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Scriptwriter: David Joubert/Lauren Shewitz
Agency Producer: Alison Ross
Account Supervisor: Lindsay Hartland
Advertiser's Supervisor: Russ Sidelksy
Director: Lauren Shewitz/Adam Weber
Sound Engineer: Charles Pantland
Script in English
SFX: Romantic music.
FVO: Let me help you with that.
SFX: Long unzipping sound
ANN: If you’re the man, then it’s best you dress in Casini. Skipper Bar.
SFX: Skipper Bar mnemonic
ANN: It’s true.
Script in Orginal Language
SFX: Romantic music.
FVO: Let me help you with that.
SFX: Long unzipping sound
ANN: Mawis’khokho, kwa’mele ugqoke iCasini. Skipper Bar.
SFX: Skipper Bar mnemonic
ANN: Is Waar.
Brief Explanation
In townships in South Africa, there is a group of individuals who go through their everyday lives with their own 'rules of engagement' so to speak. They have their own unique style of dressing and they even have a colloquial spin on their language, known as 'township talk.' Skipper Bar, which is a homegrown South African clothing store, caters to this target market.
Their newest range, Casini, speaks to the more upmarket individuals within this target market who consider themselves to be really big deals within the townships. The announcer line 'Mawis'khokho, kwa'mele ugqoke iCasini' is written in colloquial township talk and translates to 'If you¹re the man, then it's best you dress in Casini'.