Sky Tv: Free Hoodie

Credits & Description:

The TV show Silicon Valley has two audiences. Regular fans and hardcore fans (who engage much deeper with the show and its inside jokes). So DDB Group New Zealand created a campaign that announced the new season to the regular fans over the radio, but also rewarded the hardcore fans by directing them to a digital challenge- at the same time.
Media: Radio
Category: Entertainment & leisure
Client: Sky Television New Zealand
Advertising Agency: Ddb Group New Zealand, Auckland
Media Agency: Omd New Zealand , Auckland
Additional Company: Sky Television New Zealand , Mount Wellington
Chief Creative Officer: Damon Stapleton (Ddb Group New Zealand)
Executive Creative Director: Shane Bradnick (Ddb Group New Zealand)
Creative Director: Mike Felix (Ddb Group New Zealand)
Creative Director: Brett Colliver (Ddb Group New Zealand)
Digital Creative Director: Hadyn Kerr (Ddb Group New Zealand)
Lead Business Director: James Blair (Ddb Group New Zealand)
Agency Producer: Alva Casey (Ddb Group New Zealand)
Sound Engineer: Dan Partington (Ddb Group New Zealand)
Business Director: Katya Urlwin (Ddb Group New Zealand)
Business Manager: Trinity Lawry (Ddb Group New Zealand)
Digital Illustrator: Jim Pachal (Ddb Group New Zealand)
Head Of Digital Design: Jason Vertongen (Ddb Group New Zealand)
Digital Director: Liz Knox (Ddb Group New Zealand)
Senior Interactive Producer: Johannes Gertz (Ddb Group New Zealand)
Developer: Simon Betton (Ddb Group New Zealand)
Entry Summary:
Silicon Valley is a popular TV series comedy about a start up tech company. The show has two kinds of fans, regular fans and hardcore fans (who get into the 'meta' nature of the show.)Pied Piper is the name of the company in the show.
Synopsis:
We hear what sounds like the automated speech voice on a computer.But the way it's speaking sounds strange. Like it's reading out one giant URL. That's because it is. The computer explains that to celebrate the new season of Silicon Valley coming to Sky we are giving away prizes like a year's free Sky and swag from the show if you can enter the entire URL (entire radio ad) into your web browser.Note: If they are able to correctly type the URL into their browser they get the prize.
Script In English:
Execution 2 'Free Hoodie'Computer voice: WWW dot we are giving a pied piper hoodie to the first person to enter this giant URL dot co dot nz. Forward slash, because Silicon Valley season 3 is on Sky, Thursdays 8:30 on soho. Dash, we wanted to give it to a hot kiwi chick, dash but Richard thinks that is sexist dash loser dash so instead we are giving it to the first guy or girl, dash fingers crossed hot chick dash, who can enter this U R L.