| D&AD 2017 | ||
|---|---|---|
| Writing for Advertising | Writing for Direct | Graphite Pencil |
Agency: Ddb Group New Zealand
Client: Sky Television New Zealand
Chief Creative Office: Damon Stapleton
Executive Producer: Judy Thompson
Agency Producer: Alva Casey
Sound Engineer: Dan Partington
Lead Business Partner: James Blair
Account Director: Katya Urlwin
Account Manager: Trinity Lawry
Senior Digital Producer: Johannes Gertz
Head of Digital Design: Jason Vertongen
Digital Designer: Simon Betton
Digital Designer: Jim Pachal
Digital Creative Director: Haydn Kerr
Account Manager (Media): Charlotte White
Creative Director: Brett Colliver
Creative Director: Mike Felix
Executive Creative Director: Shane Bradnick
Marketing Manager (Client): Kate Whittle
Synopsis:
Silicon Valley has two audiences: regular fans, who enjoy the humour and T.J. Miller’s hair, and hardcore fans, who delve deeper into the tech-culture. So we wanted to create a promotion that would announce the new season to the regular fans and reward the really engaged fans with something more. Each of the radio ads was actually one giant URL and if they could enter the whole thing correctly into their internet browser they would score merchandise from the show’s fictitious company, Pied Piper.