Slurpee BYO CUP DAY, the day fans can bring in any item they want to use as a makeshift Slurpee cup, has always been about pushing people’s creativity. To announce the event this year, Slurpee and Leo Burnett Melbourne set out to create cups out of the seemingly impossible: sound.
Category: Drinks, non-alcoholic
Client: 7-Eleven
Agency: Leo Burnett
Country: Australia
Executive Creative Director: Jason Williams
Creative: Edward Heckes
Creative: Daniel Sparkes
Producer: Maria Borowski
Group Account Director: Ari Sztal
Production Manager: Kaelene Morton
Senior Account Manager: Chloe Erftemeyer
7-Eleven
Head of Marketing – Julie Laycock
Head of Brand & Communications – Jess Richmond
Brand Manager – Andrea Payne
OMD Media
Account Director – Jo Hines
Account Manager – Annie Consiglio
Sound: Colin Simkins at Gusto Music
Production: The Promotions Factory