Category: Best Use of Radio as a Medium
Advertiser: DIALOG TELECOM
Product/Service: SMS CHAT
Agency: PHOENIX OGILVY
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sujoy Roy/Ransley Burrows/David Blacker
Scriptwriter: Ransley Burrows/Anasuya Subhasinghe
Account Manager: Shani Karunaratne
Production Company: DIALOG PRODUCTIONS, Colombo, SRI LANKA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PHOENIX OGILVY, Colombo, SRI LANKA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hi. I’m Christina.
I love listening to Josh Groban, reading Mills and Boon and collecting designer handbags.
I started taking ballet lessons when I was fifteen, ney!
Oh! And guess what my favourite TV show is? Desperate Housewives!
Do you wanna catch up with me sometime?
SFX: Music; SMS alert tone
ANN: Introducing anonymous SMS chat on your Dialog mobile.
Type 'HI' and send to 7771 and follow the instructions.
Anonymous SMS chat. It’s your little secret.
SFX: SMS alert tone
Brief Explanation
The word ney in local lingo means ‘that’s right’.
Please note: the SMS chat service is only available in English, which is why it is being advertised in English.