Snickers Radio Hungry Reporter by BBDO Toronto, Pirate Radio & Television

The Radio ad titled Hungry Reporter was done by BBDO Toronto, Pirate Radio & Television advertising agencies for Snickers in Canada. It was released in Mar 2016.
Advertising campaign for Snickers

Snickers: Hungry Reporter

Brand
Snickers
Media
Radio
Released
March 2016
Posted
March 2016
Market
Canada
Industry
Bars
Agency
BBDO Toronto
Executive Creative Director
Denise Rossetto
Executive Creative Director
Todd Mackie
Art Director
Mike Schonberger
Copywriter
Matt Hubbard
Agency
Pirate Radio & Television
Director
Tom Eymundson
Producer
Colleen Murphy

Awards:

LIA 2016
Radio & AudioDirectionSilver Winner
Radio & AudioScript WritingBronze Winner
Radio & AudioConfections/SnacksSilver Winner

Credits & Description:

Brand: Snickers
Corporate Name of Client: Mars Inc.
Agency Account Executive: Jamie Faltl
Agency Account Directors: Ariel Vinizki/Rachel Selwood
Agency: BBDO Toronto, Toronto
Executive Creative Director: Denise Rossetto/Todd Mackie
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Agency Producer: Terry Kavanagh
Production Company: Pirate Group Inc., Toronto
Director: Tom Eymundson
Producer: Colleen Murphy
Recording Studio: Pirate Group Inc., Toronto
Audio Engineer: Ian Boddy
Description of the Project:
Hunger gets the best of a typical reporter on air when his weather, traffic and news update transitions into a rant about his deadbeat son still living at home. The cause of the escalating anger isn’t revealed until the end: he was just hungry and needed a Snickers bar.