Advertising Agency: UNCLE GREY OSLO, NORWAY, Oslo
Creative Director: Frank Nystuen
Scriptwriter: Petter Jahre/Frank Nystuen/Bjornar Olsen
Agency Producer: Frank Nystuen
Account Supervisor: Paal Klepper
Director: Petter Jahre
Sound Engineer: Joachim Sandvik
Script in English
SFX: Children singing 'Happy Birthday'; sounds of a crash and a smack
MVO1: (laughing) All righty little, boy. You just witnessed a frontside air landing on your little white snowy birthday cake. I bet you didn't wish me for a birthday present.
SFX: Smack!
ANN: Snowboard everywhere, dudes. The Norwegian Snowboard Association.
Brief Explanation
Snowboarding is all about guts, anarchy and creativity when it comes to places to practice your sport. In this campaign we wanted to show the target audience that it’s only their imagination that limits where they can snowboard.