Advertising Agency: McCANN NORWAY, NORWAY, Oslo
Creative Director: Erlend Klouman Høiner
Scriptwriter: Tore Woll
Account Supervisor: Anne Kirsti Melhus
Advertiser's Supervisor: Karen Lima
Director: Øystein Johnsen/Eskil Paus
Script in English
SFX: Treadmill and running
SFX: Solo Super Song in bursts
SFX: Treadmill intensifying
SFX: Solo Super Song in more rapid bursts
Script in Orginal Language
SFX: Tredemølle og løping
SFX: Solo Super Sang støtvis
SFX: Raskere og raskere tredemølle
SFX: Solo Super sang med raskere og raskere støt
Brief Explanation
The spots advertise the TVC where a boy is infected with a song when he drinks a Solo Super. The whole idea was to target only people who had seen the TVC, when the TVC wasn't running. The idea was to brand not only the bottle itself, but also the song and TV ad. That's why we intentionally left out the tagline and product.
Idea: Someone is running on a treadmill, and as she is getting more and more out of breath the song from the Solo Super TVC comes out more rapidly. She has obviously been drinking Solo Super.