Brand: Sony
Media: Radio
Category: Electronics & Technology
Agency: DDB
Geo: Bolivia
Sony: Audio Panning
The spot was broadcast during one of the most crowded rush hours in the world in order to use the car speaker system and generate a panning effect transferring the content from the left speakers to the right ones.
Advertising Agency: DDB, La Paz, Bolivia
Creative Director: Henry Medina
Art Director: Moisés Calzada
Copywriter: Bernardo Molina
Published: September 2013