Spa Ceylon needed to promote its range of stress-relieving ayurvedic balms via a radio campaign. The creative team observed that stress is normally passed down the order - the higher your position in the hierarchy of power in any situation, the easier it is to pass the stress down. However, at the bottom of this chain, what does one do when there's no one to pass the stress onto? This led the team to create a radio campaign that played up this insight in a fun and lighthearted tone that is relatable to most people who has been in the situation. Agency: Leo Burnett Sri Lanka.
Category: Online services
Client: Spa Ceylon
Agency: Leo Burnett Sri Lanka
Country: Sri Lanka