SL ÕHTULEHT Radio CHESS by Kontuur Leo Burnett

The Radio ad titled CHESS was done by Kontuur Leo Burnett advertising agency for subbrand: Sport Extra Newspaper (brand: SL ÕHTULEHT) in Estonia. It was released in Dec 2005.

SL ÕHTULEHT: CHESS

Media
Released
December 2005
Posted
December 2005
Market
Creative Director
Account Supervisor

Credits & Description:

Advertising Agency: KONTUUR LEO BURNETT, ESTONIA, Tallinn
Creative Director: Urmas Villmann
Scriptwriter: Andrus Niit
Agency Producer: Jane Oblikas
Account Supervisor: Jane Oblikas
Advertiser's Supervisor: Kristjan Mauer
Director: Dan Põldroos



Script in English

MVO1: And what do we see? Whites are leading, there is a knight D4 coming forth...

MVO2: ...and then the bishop B7 moves forth too...

MVO1: Does the rook G5 takes any actions to defend itself?!!?

MVO2: It does nothing!! ... Just freezes there.... Unbelievable!!!....

MVO1: ...while the knight D4 leaves the right flank behind and..... o-o-ooo... what a smart move to
trick the rook G5 who was just....

MVO2: ...standing there stone-still.!...

MVO1: Here he eats knight H7, comes to the centre... rook B4..... and......

MVO1&2: Mate!!!

VO: All about sport. Always with passion. The biggest sport newspaper in Estonia. SL Õhtuleht.
Wow! What a combination!


Script in Orginal Language

MVO1: Mis nüüd! Valged võtavad rünnaku üles, paremalt äärelt murrab läbi ratsu doora neli

MVO2: ...ja vasakul äärel liigub samal ajal ette oda berta seitse...

MVO1: Aga mida teeb kaitses vanker georg viis?!!

MVO2: lihtsalt seisab!!! arusaamata kes ta on, kus ta on, ja mida ta seal teeb...

MVO1: kui samal ajal ratsu doora neli lammutab paremal äärel ise edasi ja... ohhoii millise
efektse liigutusega petab ära vanker georg viie kes...

MVO2: ...ikka lihtsalt seisab -...lööb ratsu harald seitse... tsenderdab... vanker berta neli... ja...

MVO1&2: Maaaaaaat!!!!!

VO: Kõik spordist. Alati kirega. Suurim spordileht eestis. SL Õhtuleht. -oohohohoooija! Milline
kombinatsioon!



Brief Explanation

The voices we have used in the spot match excactly with the famous sport commentators known
from TV (we can not use themselves as their contract with TV channel bannes to use their voice
in the commercials).