Sportsbet launched "Bet Live", a real-time live-betting innovation designed to make betting and watching sport more exciting and interactive. With this new innovation the punter no longer needs to make a call and speak to an operator to place a bet in game; making it faster and easier.
This radio campaign explores the athletes' names that might have troubled or embarrassed punters previously when speaking to an operator making a live bet, in game, by phone. Agency: BMF Australia
Media: Radio
Category: Entertainment & leisure
Client: SportsBet
Agency: BMF
Production: Rumble Studios
Country: Australia
Client Services Director: Dan Lacaze
Executive Creative Director: Cam Blackley
Creative team: james sexton
Creative team: Gooch Richards
Account Director: Will Woods
Sound Design: Tone Aston
Agency Producer: fiona gillies
Account manager: Siena Shuttler