People over the age of 60 can’t clearly decipher a noise broadcast between 6000 12,000 hertz.So, we broadcast an ad at 8000 hertz which disguises the difficult conversation we're about to have for older audience members. Let’s have a private conversation about your raging parents.Agency : Marketforce, Perth
Media: Radio
Category: Health & safety
Client: St Ives/ St Ives Home Care
Agency: Marketforce, Perth
Country: Australia
Executive Creative Director: Pat Lennox
Creative Director: Ben Green
Art Director: Hayden Griffiths
Copywriter: Matt Wilson