Advertising Agency: ITOCHU CORPORATION, JAPAN, Tokyo
Executive Creative Director: Takamitsu Kamakura, Design Barcode
Creative Director: Takamitsu Kamakura, Design Barcode
Creative Director: Takamitsu Kamakura, Design Barcode
Scriptwriter: Minoru Yoshida, Design Barcode
Agency Producer: Junichi Matsuya/Munehisa Miwa, Itochu Corporation
Producer: Junichi Matsuya/Munehisa Miwa, Itochu Corporation
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Aeroplane ambience
FVO: Ladies and gentlemen, we are ready to take off. Please close your eyes and make yourself comfortable.
(In English) Ladies and gentlemen, we are ready to take off...
SFX: Music
MVO: Up in the night sky
I will catch the sheeps you have unleashed
Beyond your sound sleep
Until sheep turn to white clouds
Until they turn to sea of clouds
I will fly above clouds
Never to be caught in rain
If you find a bright star through a break in the clouds
That is me
Even after the stars disappear
I will be a gentle light,
Twinkling down on you
ANN: What colour do you see when you are closing your eyes, relaxed?
Black wings. Starflyer, from Tokyo to Osaka, Kita-kyushu.Full script of the ad in the original language
SFX: Flight ambience
FVO: Mina-sama, Touki wa mamonaku ririku itashi-masu. Sa, me wo tojite okutsurogi kudasai.
Ladies and gentlemen we are ready to take off...
SFX: Music
MVO: Neiki no kanata ni
Kimi ga hanatta hitsuji no mure wo
Watashi wa yozora de uketomeyou
Sono hitsuji ga shiroi kumo to-nari
Yagate unkai wo tsukuru made
Watashi wa kumo no ue wo iku
Mou nidoto, ameni awanu you
Kumo no kirema ni kagayaku hoshi wo mitsuketara
Sore wa watashi da
Hoshi no shoumetsu shita ato de sae
Kimini furisosogu, yasashii hikari da
ANN: Me wo tojita toki no. Relax wa nani-iro desuka?
Kuroi tsubasa. Starflyer, Tokyo kara Osaka, Kita-Kyushu he.
Brief Explanation
Aim: Appealing to the listener not by destinations or price, as is a common practice in the airline industry’s way of advertising, we focused on passing along the experience of the comfortable ride and the growing euphoria of getting onboard a flight, and gaining fans who appreciate the hospitality Starflyer provides.
Concept: What kind of Black? Starflyer’s black air frame is unique in the world airline market, and Starflyer is expanding their black-themed brand.
We tried to stimulate the listener’s imagination by using this brand’s benefit.
Target: The plan targets business people who make frequent trips.