Media: Radio
Category: Finance & insurance
Client: State Trustees
Agency: Icon Agency
Production: Sonic Playground
Country: Australia
Creative Director: Ed Bechervaise
Creative Director: Rod Clausen
Group Account Director: Hazel Tiernan
Agency Producer: Naomi Mendoza
Executive General Manager, People, Brand and Communications - Michelle Johnston
Acting CEO - Agata Jarbin
Freelance Concierge of Creativity - Alex Wadelton
Junior Account Director - Andrew Scales
Senior Designer - Nana Derkyi
Studio Manager - Mark Oriondo
Agency Producer - Naomi Mendoza
Synopsis:
When things get difficult most people change the subject or avoid it altogether - especially when it involves things like serious illness, death or disability. State Trustees' new 'Let's talk' brand campaign from Melbourne-based integrated agency Icon, is designed to raise awareness and rally people to talk about and prepare for some of the most difficult times in life.