Advertising Agency: MPM PROPAGANDA, BRAZIL
Executive Creative Director: Aaron Sutton
Creative Director: Aaron Sutton/ Jorge Iervolino
Scriptwriter: José Arnaldo Suaid/ Guilherme Somensato
Agency Producer: Osvaldo Zanetti/ Rita Teófilo
Account Supervisor: Regina Nogueira
Script in English
MVO: Damn, I think we weren’t supposed to have come this way…Hmmm...Honey, I think we’re lost... and lost in a big way…
FVO: Don’t worry darling... I’ll ask that man there...
MVO: What man?
FVO: That one there...with the horns...um...a tail...um...and a pitchfork in his hand...
ANN: You never know what might happen when you’re lost. This is why SulAmérica Auto Insurance offers GPS with an exclusive discount. Ask your insurance agent for a quote.
Script in Orginal Language
MVO: Putz, eu acho que não era para ter vindo por aqui...Hummm...Amor, eu acho que a gente se perdeu, hein. É...a gente se perdeu feio…
FVO: Calma meu bem, pode deixar...eu vou perguntar para aquele homem ali ó...
MVO: Qual?
FVO: Aquele ali ó...com um chifre...com uuummm rabo...e uuum...tridente na mão...
ANN: Você nunca sabe o que pode encontrar quando está perdido. É por isso que o Seguro Auto SulAmérica tem GPS com desconto exclusivo. Peça uma cotação para o seu corretor de seguros.
Brief Explanation
A driver turns to his wife saying they are lost. She suggests asking directions from someone nearby on the street. Her husband asks her who she is talking about and she answers calmly: 'That man with the horns, tail and pitchfork in his hand'. Or: the devil.