Advertising Agency: GREY, AUSTRALIA, Melbourne
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Connor Beaver/Ben Keenan
Agency Producer: Jane Parkinson
Account Supervisor: Louise McFarland
Sound Engineer: Dylan Stephens
Script in English
FVO1: Hi, Claire speaking.
FVO2: Hi, it’s Jill, from Lost & Found.
FVO1: Oh, OK yep.
FVO2: We found it!
FVO1: Oh, sorry?
FVO2: The cigarette butt. The butt you dropped on Acland Street in 1998.
FVO1: Yeah, look I...
FVO2: We just fished it out of the bay and thought you might like it back.
FVO1: Um, sorry I don’t know.
FVO2: Yeah, they’re made of this plastic acetate stuff, they last for ages, like up to 12 years.
FVO1: Yeah, I think you’ve got the wrong...
FVO2: Most of its poisons have leached out but it’s still intact. When can you pick it up?
FV01: Yeah, I really don’t....
ANN1: Don’t be a tosser. Bin your butts.
ANN2: Authorised by the Victorian Government Melbourne.
Brief Explanation
Actual prank calls to unsuspecting smokers were used to create this anti-butt litter radio campaign for Sustainability Victoria.