Advertising Agency: GREY, AUSTRALIA, Melbourne
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Connor Beaver/Ben Keenan
Agency Producer: Sandi Gracin
Account Supervisor: Louise McFarland
Advertiser's Supervisor: Rose Read
Sound Engineer: Dylan Stephens
Script in English
SFX: Phone ringing.
MVO: David speaking.
FVO: David, it’s Jill from Lost & Found, good news we found it.
MVO: Jill, from lost and found?
FVO: That’s right yeah, look we found the cigarette butt you dropped in Brunswick Street in June of '99. I’ve got it right here, a gentleman found it, he was walking his dog by the creek and he’s handed it in.
MVO: What are you talking about?
FVO: You know, in '99 when you were in Brunswick Street, and you should see it, it’s in pretty good nick, you know they last up to about twelve years or so, do you want to come down and pick it up?
MVO: I’ve...I, I don’t...from eight years ago?
FVO: That’s right. You should see it though, it looks basically brand new, and hey there is plenty more here, I reckon some of them are going to be yours too. So if you just want to come down, do you know where Lost & Found is?
MVO: Um. I can’t remember being in Brunswick Street in 1999. But um...
FVO: We just identified it as being yours, I just though you might like it.
MVO: Yeah...Alright, well thanks very much, okay goodbye.
ANN1: Don’t be a tosser. Bin your butts.
ANN2: Authorised by the Victorian Government Melbourne.
Brief Explanation
This radio spot was created by recording an actual prank call from a Lost & Found department to an unsuspecting smoker, to illustrate the long term environmental effects of cigarette butt litter.