Advertising Agency: HEYE GROUP, GERMANY, Unterhaching
Executive Creative Director: Martin Kießling/Alexander Bartel
Creative Director: Peter Hirrlinger
Creative Director: Peter Hirrlinger
Scriptwriter: Christian Beitlich
Account Supervisor: Nele Peters-Meyer
Advertiser's Supervisor: Andreas Tazl
Director: Christian Beitlich/Peter Hirrlinger
Sound Engineer: Klaus Lesoine
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: If God doesn’t exist, why does this radio ad?
Think about it.
SFX: Music
ANN: How one can find meaning in life without God.
Now in SZ Knowledge Magazine.Full script of the ad in the original language
MVO: Wenn es keinen Gott gaebe, welchen Sinn haette dann dieser Funkspot?
Denken Sie mal darüber nach.
SFX: Musik
ANN: Lesen Sie wie unglaeubige Menschen Sinn im Leben finden.
SZ Wissen. Das Magazin.
Brief Explanation
The challenge: Increase sales of SZ Wissen magazine, with the title 'Faith without God'.
The creative objective: Create a radio spot that moves readers to their nearest kiosk, to buy the magazine.
The target group: People with an interest in scientific topics, when they’re written in an entertaining and simple style.