Advertising Agency: ADRENALINA, USA, New York
Creative Director: Victor Zeiris
Creative Director: Victor Zeiris
Scriptwriter: Ivar Rodriguez
Agency Producer: Daniel Roversi
Account Supervisor: Manuel Wernicky
Advertiser's Supervisor: Christian Mcmahan/Roberto Ramirez/Carlos Boughton
Producer: Daniel Roversi
Sound Engineer: Mark Corbin
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Heroic music
MVO: Tecate is a beer with character, with personality. It's delicious, refreshing and magnificent. For men like you.
Tecate. With Character.
SFX: Music stops
ANN: The consumption of this beer is exclusively for men with character.
Avoid drinking Tecate if you're a whiner, chicken...
SFX: Chicken clucks
ANN: ...shrinking violet, mambi pambi, spineless worm, or just not that manly.
Avoid drinking Tecate if your most common phrases are: 'Yes, dear', 'I swear I won't do it again', 'Honey, please don’t hurt me' or 'Oh, that is so cute'.
SFX: Harp
ANN: Do not approach a Tecate if you called your dog Pooch, Fluffy, Princess or Tinkle-Tinkle.
SFX: Small dog growls
ANN: Tecate is not recommended for those who practice badminton, jump rope, Chinese checkers, Zumba or Hula Hoop.
Do not consume Tecate is if you send kisses by phone...
SFX: Kissing
ANN: ...type happy faces in your e-mails or say: Oops!
Tecate is not recommended if you call your girlfriend 'sweetie', 'uppsie' or 'little piece of sunshine'.
Avoid drinking Tecate if you sneeze like this: Atchooooo!
Tecate is a product with character for men with character.
Enjoy Tecate responsibly.
2009. Cervezas Mexicanas, White Plains, NY.Full script of the ad in the original language
SFX: Música heroica
MVO: Tecate es una cerveza con carácter, con personalidad. Es rica, refrescante e imponente. Para hombres como tú.
Tecate. Con Carácter.
SFX: Corta música
ANN: El consumo de esta cerveza es exclusivo para hombres con carácter.
Abstéganse de tomar Tecate los agachones, mandilones, poco hombres, maltrechos...
SFX: Pollo
ANN: ...gallinas, rogones, inseguros y sacatones.
Evita tomar Tecate si tus frases más comunes son: ‘Sí mi vida’, ‘No te enojes conmigo corazón’, ‘Te juro que no lo vuelvo a hacer’ o ‘Ay cosita’.
SFX: Arpa
ANN: Tampoco te le acerques a una Tecate si tienes un perro que se llama Puchi, Campanita, Esponjita, Cepillito o‘Princesa.
SFX: Pequeño perro gruñe
ANN: Tecate no es recomendada para jugadores de Badminton, Ping-Pong, Balonmano, Manitas Calientes, Damas Chinas, Gin, Canasta, Boogie Boogie, o Ula Ula.
Tecate no es recomendada si mandas besitos por el teléfono...
SFX: Kissing
ANN: ...dibujas caritas sonrientes en tus emails o dices: Ups!
Tecate no es recomendada si le dices a tu novia ‘baby’, ‘cachorrita’ o ‘pitufita’.
Evita tomar Tecate si estornudas así: Tsuuu.
Tecate es un producto con carácter para hombres con carácter.
Disfruta Tecate responsablemente.
2009. Cervezas Mexicanas, White Plains, NY.
Brief Explanation
Tecate is a beer with character for men with character. This radio spot uses the legal disclaimer to advice, in a humorous way, which kind of men shouldn't drink Tecate.