Tennis Australia: 'Ball of Fire'

Credits & Description:

In a world first, a nano microphone was attached to a tennis ball, a racquet and a tennis shoe in this radio campaign for Asia Pacificâs Grand Slam tennis event, The Australian Open. The message: Get Closer to the Action. From cummins&partners, Australia.
Category: Entertainment & leisure
Client: Tennis Australia
Agency: cummins&partners
Production: Flagstaff studios
Country: Australia
Director: Paul Le Couteur
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Producer: Brodie Flint
Group Account Director: Hayden Isaacs
Account Director: Leah Champion
Strategist: Virginia Pracht
Agency Producer: Adéle Whineray
Account manager: Katie O'Callaghan
Manager of Marketing - Jo Juler
Marketing Manager - Tanya Tribuzio