Advertising Agency: TBWA\INDIA, INDIA, Gurgaon
Executive Creative Director: Anirban Sen
Scriptwriter: Gerard Jayaranjan/Shikha Trikha
Account Supervisor: Kausar Ali Khan/Neville Medhora
Advertiser's Supervisor: Athreyan Sundarajan
Script in English
SFX: Chant music
Choir: We will, we will rock you
We will, we will rock you...
ANN: The gods of rock are on The History Channel. Pay your respects to Deep Purple, Queen, The Doors and many more.
Lee presents 'History Rocks!', a series of concerts and documentaries. Starting 28th May, Monday to Thursday 10pm only on The History Channel.
SMS HR to 7827 and you can go to an international rock concert.
Brief Explanation
The History Channel was advertising a series called 'History Rocks!'. This was a series of concerts and documentaries of famous rock bands. And since the rock music genre is a niche form of music in India, we decided to play on the insight that for rock music fans, these bands and artistes were Gods.
Therefore, a radio campaign was created by taking popular rock songs and singing them in the popular devotional music of certain religions (Bhajan - Hindus; Choir - Christians; Chant - Buddhists).