The Life Foundation Radio Door by Ogilvy & Mather Asia Pacific

The Radio ad titled Door was done by Ogilvy & Mather Asia Pacific advertising agency for The Life Foundation in New Zealand. It was released in Jan 2016.

The Life Foundation: Door

Media
Released
January 2016
Posted
January 2016
Production Agency
Copywriter
Creative Director

Awards:

D&AD Awards, 2016
Radio AdvertisingRadio Advertising over 30 secondsWood Pencil
Spikes ASIA 2016
RadioCraft: Casting & PerformanceGold Spike

Credits & Description:

Every year 700,000 babies are aborted in Asia, just because they're little girls. In this campaign, powerful writing and expert craft come together to help give these girls a voice.
Poems From The Womb - In Her Womb There Is A Door
Category: Charities & appeals
Country: Asia Pacific
Client: The Life Foundation / Ministry Of Info And Broadcasting, Gov Of India
Product: Campaign To Stopthegendercide.Com
Entrant: Ogilvy & Mather Singapore, Singapore
Idea: Ogilvy & Mather Singapore, Singapore
Media: Ogilvy & Mather Singapore, Singapore
Pr: Ogilvy & Mather Singapore, Singapore
Production: Ogilvy & Mather Singapore, Singapore
Production 2: Eardrum Australia Sydney, Australia
Editor: Apr
Chief Creative Officer: Eugene Cheong (Ogilvy & Mather Singapore)
Agency Producer: Alvin Chin (Ogilvy & Mather Singapore)
Creative Director: Troy Lim (Ogilvy & Mather Singapore)
Copywriter: Malcolm Pryce (Ogilvy & Mather Singapore)
Director: Ralph Van Djik (Eardrum Australia)
Producer: Jessie Williams (Eardrum Australia)