Category: Fundraising & Appeals
Advertiser: FRETEX
Product/Service: SALVATION ARMY SECOND-HAND SHOP
Agency: KITCHEN LEO BURNETT
Creative Director: Bendik Romstad/Anne Gravingen
Scriptwriter: Bendik Romstad
Account Manager: Nina R. Buskoven
Account Supervisor: Rune Roalsvig
Advertiser's Supervisor: Trine Gjermundbo
Production Company: VERDENS STERKESTE MANN, Oslo, NORWAY
Director: Trond Fausa Aurvåg
Producer: Frederik Horn
Sound Studio: Verdens Sterkeste Mann
Sound Engineer: Fredrik Weisser/Thomas Lamo Lokøen
Music Artist/Title: Verdens Sterkeste Mann
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KITCHEN LEO BURNETT, Oslo, NORWAY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music
MVO: Little Jersey was just two when he was left to himself. At first ignored, then abandoned by his owner, he was shut away in the darkness without any human contact.
Now he is looking for a new owner, and he is not alone. There are thousands like him, in need of a new home.
Some have been forgotten, others neglected because their owners' circumstances have changed. What they all have in common, is that they have a strong story and a need to be seen.
Jersey has not had enough care and attention, but has a lot of warmth to offer his new owner.
Open your arms to Jersey... and all the other garments in need of a new owner.
Best regards, The Association for the Relocation of Clothing.
...Or The Salvation Army Second-Hand Shop, as it’s otherwise known.
Full script of the ad in the original language
SFX: Music
MVO: Lille Jersey var bare to ar da han ble overlatt til seg selv. Forst ignorert, sa forlatt av sin eier ble han stengt inne i morket uten noen form for menneskelig kontakt.
Na er han pa jakt etter nye eiere. Og han er ikke alene. For det er tusenvis som han, som trenger et nytt hjem.
Noen har blitt glemt, andre har blitt forsomt fordi eiernes livssituasjon har forandret seg. Felles for alle er at de har en sterk historie og trenger a bli sett.
Jersey har fatt lite omsorg, men har na masse varme og gi til sin nye eier.
Apne dine armer for Jersey... og alle andre plagg som trenger en ny eier.
Hilsen Foreningen for omplassering av klar.
...Eller Fretex, som det ogsa heter.