| El Ojo Festival 2016 | ||
|---|---|---|
| Radio | Bien público. Mensajes gubernamentales, políticos y religiosos | Bronce |
| Wave Festival, 2016 | ||
| Radio | Produtos e Serviços | Ouro |
| Radio | Craft - Rádio | Ouro |
| Cannes Lions 2016 | ||
| Radio | Craft: Script | Bronze Lion Campaign |
| Radio | Craft: Casting & Performance | Bronze Lion Campaign |
| FIAP 2016 | ||
| La Copa de Iberoamérica | Bien Público | La Copa de Iberoamérica |
| Radio | Campañas Bien Público | Sol de Oro |
| Lions Health 2016 | ||
| Health And Wellness | Education & Services: Education & Awareness | Bronze Lion |
Titile: Auctioneer
Título/Title: Carrera & Subasta
Agency: Alma Ddb
Brand: Tobacco Free Florida
Country: USA
Advertising Agency: Alma Ddb, Miami
Entrant Company: Alma Ddb, Miami
Media Agency: Alma Ddb, Miami
Pr Agency: Alma Ddb, Miami
Production Company: Alma Ddb, Miami
Audio House: Indiehouse (Indiehouse)
Co-president, Chief Creative Officer: Alvar Suñol (Alma Ddb)
Account Director: Elizabeth Mccarthy (Alma Ddb)
Creative Director: Jorge Murillo (Alma Ddb)
Senior Planner: Claudia Preston (Alma Ddb)
Creative Chairman, Ceo: Luis Miguel Messianu (Alma Ddb)
Creative Director: Monserrat Valera (Alma Ddb)
Agency Producer: Rick Morales (Alma Ddb)
Brief with projected outcomes:
There aren't many significant regulations specific to healthcare communications, but in Florida anti-tobacco efforts are working against one giant obstacle: the huge budget that tobacco companies spend to attract new smokers. Big tobacco companies spend roughly $500M/year, while Tobacco Free Florida has less than $4M to get their message heard.