| London International Awards 2014 | ||
|---|---|---|
| Radio & Audio | Public Service/Social Welfare | Bronze Winners |
| Radio & Audio | Sound Design | Bronze Winners |
Alternative Title: "Cutout"
Corporate Name of Client: Transport Accident Commission
Agency: Clemenger BBDO, Melbourne
Recording Studio: Flagstaff Studios, Melbourne
Sound Design Company: Flagstaff Studios, Melbourne
Sound Designer: Stevo Williams
Audio Engineer: Stevo Williams
Voice-over: Nathaniel Kelly
Talent Casting: Ceri Davies
Description of the Project:
You can't fight the sleep inducing chemicals that build up in your brain during the day. The sound design in this commercial demonstrates how your consciousness cuts out when you're tired, without you having any control over it.