Transport For London (Tfl) Radio Wife by M&C Saatchi Beirut, M&C Saatchi London

The Radio ad titled Wife was done by M&C Saatchi Beirut, M&C Saatchi London advertising agencies for Transport For London (Tfl) in United Kingdom. It was released in Feb 2015.
Advertising campaign for Transport For London (Tfl)

Transport For London (Tfl): Wife

Brand
Transport For London (Tfl)
Media
Radio
Released
February 2015
Posted
February 2015
Market
United Kingdom
Industry
Public Transport, Mass Transit, Government & Other Authorities
Agency
M&C Saatchi London
Agency
M&C Saatchi Beirut
Creative Director
Mark Goodwin
Production Agency
Soho Square Studios

Awards:

Circle Awards 2015
RadioBest Use Of Medium* - SingleGold
RadioBest Radio Single - SingleGold

Credits & Description:

Agency: Blaxland Productions Ltd
Brand: Transport For London
Advertising Agency: M&C Saatchi
Production Company: Soho Square Studios
Executive Creative Director(s): Elspeth Lynn
Creative Director: Mark Goodwin
Creatives: Chris Ross-Kellam
Sound Company: Soho Square Studios
Sound Engineer: Adam Smyth, Mark Hills, Simon Capes
Producer(s): Simon Blaxland & Ronae Rayson
Description (in 100 Words Or Fewer): Media Was Bought During Morning And Evening Weekday Drivetime On Stations In London. The Target Audience Was Drivers And The Message Was To Look Out For Cyclists. By Making Each Message Personal And About A Family Member It Made Full Use Of The One-to-one Relationship That Radio Uniquely Has.