Category: Best Use of Music and/or Sound Design
Advertiser: STUDIO BRUSSELS
Product/Service: 'TUNE YOUR LIFE' SERIES
Agency: MORTIERBRIGADE
Executive Creative Director: Jens Mortier/Joost Berends/Philippe Deceuster
Scriptwriter: Jens Mortier
Agency Producer: Patricia Vandekerckhove
Advertiser's Supervisor: Peter Claes/Katrijn Dewit
Production Company: VRT, Brussels, BELGIUM
Sound Engineer: Klaas Beheydt
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MORTIERBRIGADE, Brussels, BELGIUM
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Jingle: ‘Tune Your Life with Studio Brussels’
MVO1: Hi, my name is Irvin Russel, Doctor of Musicology.
When you are about to make love for the first time, make sure you choose the right song.
This song, for instance, starts pretty cool and romantic...
SFX: Music: ‘Bohemian Rhapsody’ by Queen
MVO1: But then just when you are struggling, and desperately trying to get it together for the first time, you hear:
MVO2: (Singing) O mama mia let me go...
MVO1: This might not be very motivating...
MVO2: (Singing) O mama mia let me go...
MVO1: ...and may even be considered as an insult by your partner.
Maybe you will associate:
MVO2: (Singing) O mama mia let me go...
MVO1: ...with bad sex. Every time you hear:
MVO2: (Singing) O mama mia let me go...
MVO1: ...this will remind you of your failure. And eventually you will think:
MVO2: (Singing) I’m just a poor boy nobody loves me...
MVO1: We would suggest something more heroic like:
MVO3: (Singing) There goes my hero...
MVO1: This is better for your self-confidence...
MVO3: (Singing) There goes my hero...
MVO1: Might even help psychologically when you’re in doubt.
So here it is, especially for those who are about to make love for the first time:
MVO3: (Singing) There goes my hero, watch him as he goes...
MVO1: Our advice: Choose your music wisely.
Listen to ‘Tune Your Life’ on May the 1st, on...
SFX: Studio Brussels mnemonic