Advertising Agency: JWT TORONTO, CANADA, CANADA
Executive Creative Director: Martin Shewchuk/Paul Wales
Scriptwriter: Andrew Shaddick/Winston Lee Chan//Rick Shurman
Agency Producer: Jennifer Cotton
Producer: Jennifer Cotton
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Jazz music
MVO1: So today on 'Painful Professions' I’m talking to Howard... Howard, you are?
MVO2: I’m a sleep system quality control technician.
MVO1: A sleep system quality control technician.
MVO2: Honestly, people think it’s cute to call me a mattress tester.
MVO1: I get it.
MVO2: Ya, well... it’s a soundbyte.
MVO1: Mhmm.
MVO2: You know, but they imagine me you just - you know - lying on a mattress eight hours a day.
MVO1: They do?
MVO2: Yah.
MVO1: So what exactly do you do?
MVO2: Well, technically that’s true, but I don’t actually lie on any one mattress for a full eight hours, you know.
MVO1: I see.
MVO2: I mean, I actually have to get up. I have to try multiple mattresses every day.
MVO1: Really?
MVO2: Well, some are too hard, some are too soft.
MVO1: And some are just right, I’m sure.
MVO2: That’s a mattress joke we use all the time.
MVO1: So... It doesn’t sound that painful a profession.
MVO2: Actually I’ll tell ya. I’m up and down quite a bit! I get lots of back pain sometimes.
MVO1: Is that so?
MVO2: Sure. But I look at it this way: if I’m asleep on the job, that’s a good thing.
MVO1: Wow.
MVO2: Right?
MVO1: Well, there you have it. For back pain relief, Tylenol.
Get back to normal. Whatever your normal is.