Tylenol Radio OUCH ROCK by Eugenio Brasil

The Radio ad titled OUCH ROCK was done by Eugenio Brasil advertising agency for subbrand: Tylenol Pain Tablets (brand: Tylenol) in Brazil. It was released in Oct 2006.

Tylenol: OUCH ROCK

Media
Released
October 2006
Posted
October 2006
Market
Executive Creative Director
Creative Director
Director
Account Supervisor

Credits & Description:

Advertising Agency: EUGENIO, BRAZIL
Executive Creative Director: Carlos Valladão
Creative Director: Fernando Suzuki
Scriptwriter: Fernando Suzuki/Adriana Suzuki
Agency Producer: Madalena Angelo
Account Supervisor: Carlos Pachelli
Advertiser's Supervisor: Adriana Martins
Director: Dimi Kireeff
Sound Engineer: Daniel Gali



Script in English

SFX: music

MVO: Ouch! Ouch! Ouch! .... Ow! Ow! Ow! Ow! ...

ANN: Listen to your pain. It asks for Tylenol.
Script in Orginal Language

SFX: music

MVO: Ai! Ai! Ai! Ai! Ai! Ai! Ai! ... Ui! Ui! Ui! Ui! Ui! Ui! Ui!...

ANN: Ouça sua dor. Ela pede Tylenol.
Brief Explanation

In Portuguese, pain expressions like "Ouch" and "Ow!" sounds like "Ai!" and "Ui!"