Advertiser: UNICEF
Agency: JWT SPAIN
Category: Fundaraising & Appeals
Creative Director: Alberto Quirantes
Scriptwriter: Carolina Pineiro
Creative Director: Ivan De Dios
Account Supervisor: Jorge Perez
Advertiser's Supervisor: Paloma Acedo
Creative Director: Santiago Elena
Agency Producer: Luciano Firmo
Executive Creative Director: Jaime Chavarri
Account Manager: Jorge Perez
Scriptwriter: Nestor Santana
Script In Original Language
MVO: Fue el jueves 6 de Mayo de 1999. Hace 14 años. Mi hermano y yo salimos del colegio y nos pusimos a jugar al futbol en un descampado. Éramos 6. Dembo y Bakari de porteros. Mi hermano y Mohamed de defensas y Lamin y yo de delanteros. Mi hermano llevaba un 8 en la camiseta, que le había cosido nuestra madre. Le recuerdo manchado de barro, corriendo a buscar el balón que Lamin había tirado fuera… a unos 15 metros de nosotros. En ese momento me sequé el sudor de la frente y a lo lejos se escuchó el motor de un coche.SFX: VIOLINANNCR: Si una mina mató a tu hermano, es imposible olvidar la última vez que estuvisteis juntos. Hazte socio de Unicef y ayúdanos a defender los derechos de los niños que han sido víctimas de minas antipersona y a evitar que otros las pisen. 4 de Abril, Día Internacional de información sobre el Peligro de las Minas. Unicef.
Script In English
MVO: It was on Thursday, the 6th of May of 1999. 14 years ago. My brother and I left school and started playing football in an empty field. There were six of us. Dembo and Bakari were the goalkeepers. My brother and Mohamed played defense and Lamin and I were forwards. My brother had a number 8 on his t-shirt hand- sewed by our mother. I remember him stained with mud, running after the ball that Lamin had kicked away...about 15 meters from us. At that moment I wiped the sweat from my forehead and a car's engine started making noise from the distance.SFX: VIOLIN STRINGS ANNCR: When a landmine kills your brother, it's impossible to forget the last moment you were together. Join Unicef and help us to defend the rights of children who have been victims of landmines and to prevent others from stepping on them. April 4th, International Day for Mine Awareness. Unicef.
Brief Explanation
Unicef radio campaign to highlight the importance of economic support to Unicef on its work against anti-personnel mines. The radio slot shows the indelible trauma of the young victims and the impact provoked in their lives.