Advertiser: UNICEF
Agency: JWT SPAIN
Category: Fundaraising & Appeals
Scriptwriter: Carolina Pineiro
Creative Director: Santiago Elena
Creative Director: Ivan De Dios
Account Manager: Jorge Perez
Account Supervisor: Jorge Perez
Scriptwriter: Nestor Santana
Executive Creative Director: Jaime Chavarri
Creative Director: Alberto Quirantes
Agency Producer: Luciano Firmo
Advertiser's Supervisor: Paloma Acedo
Script In Original Language
FVO: Hoy hace exactamente 27 años de ese día. Recuerdo que hacía mucho sol. Yo corría en un campo a tres calles de mi casa. Llevaba una falda roja y una camiseta blanca con el dibujo de un elefante y un pájaro azul. Mi madre venía por detrás con mi hermano. La hierba me hacía cosquillas en las piernas. Mi madre me gritó que fuese más despacio. Yo iba a coger unas flores blancas. Y justo entonces miré los cordones de mis zapatos negros.SFX: VIOLINANNCR: Si una mina te arrancó una pierna, es imposible olvidar la última vez que caminaste. Hazte socio de Unicef: juntos podemos defender los derechos de niños que han sido víctimas de minas antipersona y evitar que otros las pisen. 4 de Abril, Día Internacional de información sobre el Peligro de las Minas.Unicef.
Script In English
SFX: OUTDOOR AMBIENCEFVO: It was 27 years ago today. I remember it was very sunny. I was running in a field three streets away from my house. I was wearing a red skirt and a white t-shirt with a drawing of an elephant and a blue bird. My mother was following me with my brother. The grass tickled my legs. My mother shouted at me to slow down. I was going to pick some white flowers. And just then I looked down at my black shoes with the laces halfway untied.SFX: VIOLINANNCR: When a landmine rips your leg off, it's impossible to forget the last time you walked. Join Unicef and help us to defend the rights of children who have been victims of landmines and to prevent others from stepping on them. April 4th, International Day of Mine Awareness. Unicef.
Brief Explanation
Unicef radio campaign to highlight the importance of economic support to Unicef and its work against anti-personnel mines. The radio slot shows the indelible trauma of the young victims and the impact provoked in their lives.