Advertiser: UNICEF
Agency: MANAJANS/JWT
Category: Public Awareness Messages
Advertising campaign: THE OTHER YOU RADIO PROJECT
Agency Producer: Ahmet Bayık
Scriptwriter: Alper Başkan
Planner: Hakan Demir
Account Supervisor: İrem Altuğ
Sound Studio: Melodika
Agency Producer: Şafak Serter
Planner: Suphi Sarıgöllü
Scriptwriter: Tunçhan Kalkan
Producer: Ahmet Bayık
Account Manager: Fulya Özarı
Sound Engineer: Mert Özer
Creative Director: Sami Basut
Director: Sertaç Yüksel
Scriptwriter: Erhan Başaran
Scriptwriter: Onur Ünal
Planner: Pamir Gunduz
Chief Creative Officer: Tuğbay Bilbay
Script In English
This is entry is not a regular radio spot. To judge The Other You radio project, please watch the case video.
Script In Original Language
This is entry is not a regular radio spot. To judge The Other You radio project, please watch the case video.
Brief Explanation
According to research, 80 percent of people consider that the disabled are unhappy, unsuccessful and anti social. Unicef wanted to launch a radio campaign to change this perception. Because in reality the disabled are the same as ordinary people. They are as happy, successful and social like normal people.