Universal Music: Hugh Masekela Tribute

Credits & Description:

Brand UNIVERSAL MUSIC
Entrant HAVAS JOHANNESBURG

HAVAS JOHANNESBURG Johannesburg, South Africa Entrant Company
HAVAS JOHANNESBURG Johannesburg, South Africa Idea Creation

Andrew Moore Havas Johannesburg Copywriter
Tumi Sethebe Havas Johannesburg Creative Director
Fiona O'Connor Havas Johannesburg Creative Director
Adrian Teixeira-Porrescas Havas Johannesburg Art Director
Rob Schroder Rob Roy Music Producer
Lorraine Shannon Rob Roy Music Producer
Adam Howard Howard Audio Performer
Venessa Fletcher Havas Johannesburg Account Director

Entry Summary
Hugh Masekela is a jazz icon in South Africa and Africa. He was particularly famous for his trilling flugelhorn, which he used to transform the dark themes of apartheid South Africa into positive musical experiences. This radio spot was a tribute after his recent death.
Brief Explanation
A flugelhorn plays for a few bars of the Last Post (a funeral call) before switching seamlessly into an upbeat jazz improvisation in the style of Hugh Masekela. After it ends a voice-over says farewell to him.

Script (English)
SFX: Flugelhorn version of Last Post plays for a few bars, before morphing into an upbeat, Masekela style jazz improvisation.
ANNCR: Go well, Brother Hugh.