Universal Music: Masekela Tribute [mp4]

Credits & Description:

Agency / Entrant: Havas Johannesburg
Brand: Universal Music South Africa
Product: South African Jazz Music
Business sector: Entertainment/Sports/Leisure
Regional Agency Group: Havas
Agency: Havas Johannesburg
Account Management: Vanessa Fletcher
Agency Art Director: Adrian Teixeira-Porrescas
Agency Producer: Sinazo Mtshengu
Brand Representative: Sipho Dlamini
Executive Creative Director: Fiona O'Connor, Tumi Sethebe
Music & Sound Composition: Adam Howard
Performance: Adam Howard
Producer: Rob Schneider
Recording Studio: Rob Roy Music
Writer: Andrew Moore
Entry Summary
Hugh Masekela is a jazz icon in South Africa and Africa. He was particularly famous for his trilling flugelhorn, which he used to transform the dark themes of apartheid South Africa into positive musical experiences. This radio spot was a tribute after his recent death.
Brief Explanation
A flugelhorn plays for a few bars of the Last Post (a funeral call) before switching seamlessly into an upbeat jazz improvisation in the style of Hugh Masekela. After it ends a voice-over says farewell to him.

Script (English)
SFX: Flugelhorn version of Last Post plays for a few bars, before morphing into an upbeat, Masekela style jazz improvisation.
ANNCR: Go well, Brother Hugh.