| Cannes Lions 2012 | ||
|---|---|---|
| Radio Lions | Best Acting Performance | Bronze |
Type of entry: Craft
Category: Best Acting Performance
Advertiser: P&O FERRIES/THE SIMS 3
Product/Service: VARIOUS/WAR CHILD FUNDRAISER SHOW
Agency: GLOBAL RADIO CREATIVE London, UNITED KINGDOM
Advertiser P&O FERRIES/THE SIMS 3
Product VARIOUS/WAR CHILD FUNDRAISER SHOW
Entrant GLOBAL RADIO CREATIVE London, UNITED KINGDOM
1 of 3 Campaign
Type of Entry: Craft
Category: Best Acting Performance
Title: XFM NAKED BREAKFAST - AD BREAK 1
Advertiser/Client: P&O FERRIES/THE SIMS 3
Product/Service: VARIOUS/WAR CHILD FUNDRAISER SHOW
Entrant Company: GLOBAL RADIO CREATIVE London, UNITED KINGDOM
DM/Advertising Agency: GLOBAL RADIO CREATIVE London, UNITED KINGDOM
Brief Explanation
"I've never heard anyone applaud the ads before”
“They were hilarious, it was amazing how they did all the sound effects and voices!”
“The ads were the best bit.”
"well done the voice overs"
Listeners often try to avoid the ads.
But in the “XFM Naked Breakfast” show - they were frequently referred to as the best part of the show.
Why?
Because all of these ads were performed live.
Dialogue, sound effects, foley effects, pitch shifting, and delay reverb all performed live in front of a studio audience, and transmitted live to a broadcast audience.
Anything could go wrong.