Category: Public Interest, NGO
Media: Audio
Brand: Vida Mujer
Agency: Grey
Geo: Peru
Advertising Agency: Circus GREY, Lima, Peru
Executive Creative Director: Juan Carlos Gómez de la Torre
Creative Directors: César Godenzi, Carlos Tolmos, Ricardo Toyohama
Copywriter: Oscar Muñante
Art Director: Juan Ignacio Anticona
Head of Technology: Joseph Mondragón
Sound Studio: Sin Anestesia
Published: March 2017
Synopsis:
Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation.
Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help.