Some real-life dramas have become all too familiar. The Virgin Labfest "Familiar Drama" radio campaign from Leo Burnett Manila depicts three: the driver with a sob story to avoid a speeding ticket, the baby-kissing politician wooing voters and the fortune teller who dishes out cliché predictions. For new drama, the listener is invited to watch the Cultural Center's Virgin Labfest, a theater festival that features plays that have never been staged before.
Category: Entertainment & leisure
Client: Cultural Center of the Philippines
Agency: Leo Burnett Manila
Production: Hit Productions
Country: Philippines
Chief Creative Officer/Copywriter: Raoul Panes
Creative Director: Dante Dizon
Copywriter: Toby Amigo
Copywriter: Lexie Dy
Producer: Lester Parulan
Creative Group Head/ Copywriter: Ryan Giron
Sound: Glenn Mariano
Music: Teddy Katigbak
Account team: Donny Dingcong
Account team: Gela Pena
Creative Consultant - Tony Hertz