Category: Pharmacy
Advertiser: PASMO
Product/Service: VIVE LONG-LASTING CONDOMS
Agency: EL TAIER / TRIBU DDB
Executive Creative Director: Jorge Solórzano
Creative Director: David Herrera
Scriptwriter: Jorge Solórzano
Agency Producer: Fredy Chajón
Account Manager: Efraín Medina
Account Supervisor: Efraín Medina
Advertiser's Supervisor: Susy Lungo
Production Company: BE SOUND, Guatemala City, GUATEMALA
Director: Fredy Chajón
Producer: Fredy Chajón
Sound Studio: Vía Digital
Sound Engineer: Luis Gramajo
Music Artist/Title: Luis Gramajo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EL TAIER / TRIBU DDB, Guatemala City, GUATEMALA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music - ‘I Will Always Love You’
FVO: And IIIIIIIIIIIIIIIIIIIIIIIIIIIII...
ANN: Long-lasting Vive Condoms. Add more time to love.
FVO: ...Will always love youuuuuuuuuuuuuuuuu...
Full script of the ad in the original language
SFX: Inicia tema musical ‘I will always love you
FVO: And IIIIIIIIIIIIIIIIIIIIIIIIIIIII...
ANN: Condones Retardantes Vive. Dale más tiempo al amor.
FVO: ...Will always love youuuuuuuuuuuuuuuuu...
Brief Explanation
The client asked for us to develop a radio campaign that fulfilled the following requirements:
- To clearly demonstrate all the benefits of the product
- To not be too explicit with the sexual theme
- To focus more on stable couples and not on occasional sex
- To not position its consumption like something negative for men
- To ensure that the campaign could be used in several markets