Category: Best Use of Music and/or Sound Design
Advertiser: VOLKSWAGEN
Product/Service: VW BLUEMOTION TECHNOLOGY
Agency: DDB
Executive Creative Director: Francesco Taddeucci/Luca Albanese
Creative Director: Francesco Taddeucci/Luca Albanese
Scriptwriter: Valerio Le Moli/Bruno Vohwinkel
Account Supervisor: Davide Bergna
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Mauro Fazzini/Marco Vaccaro/Luca De Sensi
Music Artist/Title: Wibe
Other Credits: Trottola e Pio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Who says that...
FVO1: ...the technology created...
MVO2: ...for the future...
MVO3: ... isn't yet avail...
FVO2: ...able or...
MVO4: ...costs too much?
MVO5: Today, Volks...
MVO6: ...wagen...
FVO3: ...presents BlueMotion Tech...
FVO4: ...nologies...
MVO7: ...a series of innovations devised
FVO5: ...to save us...
FVO6: ...money,
MVO8: ...reduce con...
MVO9: ...sumption and...
FVO7: ... limit emi...
MVO10: ...ssions.
FVO8: Because the environment belongs to...
MVO11: ...everyone.
FVO9: ...And the
MVO12: ...technology...
FVO10: ...that...
MVO13: ...defends it...
MVO14: ...has to be
FVO11: ...for everyone too.
ANN: Volkswagen. Das Auto.
Full script of the ad in the original language
MVO1: Chi dice che...
FVO1: ...le tecnologie pensate...
MVO2: ...per il futuro
MVO3: ...non sono ancora disp...
FVO2: ...onibili o...
MVO4: ...costano troppo?
MVO5: Oggi, Volks...
MVO6: ...wagen...
FVO3: ...presenta Bluemotion Tech...
FVO4: ...nologies...
MVO7: ...un insieme di innovazioni nate...
FVO5: ...per farci rispar...
FVO6: ...miare,
MVO8: ...ridurre i cons...
MVO9: ...umi e...
FVO7: ...limitare le emis...
MVO10: ...sioni.
FVO8: Perché l’ambiente è di...
MVO11: ...tutti...
FVO9: ...e anche la...
MVO12: ...tecnologia...
FVO10: ...che lo
MVO13: ...difende...
MVO14: ...deve essere...
FVO11: ...per tutti.
ANN:Volkswagen. Das Auto.
Brief Explanation
The script presents BlueMotion Technology and its associated benefits. It is read by various different people and edited together so that the final effect is a fluid collage of different voices.