Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN GROUP ITALIA
Product/Service: VW CRAFTER
Agency: DDB
Executive Creative Director: Luca Albanese/Francesco Taddeucci
Creative Director: Francesco Taddeucci
Scriptwriter: Stefano Guidi/Josè Bagnarelli
Account Manager: Alessia Mognon
Account Supervisor: Chiara de Simone
Advertiser's Supervisor: Tiziana Venturelli
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Marco Vaccaro/Luca Sensi/Marco Fazzini
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: A van passes, sounding like a train
ANN: Volkswagen Crafter is even longer. With a load compartment up to 4.7 metres.
At all Volkswagen Commercial Vehicles dealers.
Full script of the ad in the original language
SFX: Sentiamo passare un’auto che sembra avere i vagoni come un treno
ANN: Volkswagen Crafter è ancora più lungo. Con vano di carico fino a 4.7 metri.
Presso i Concessionari Volkswagen Veicoli Commerciali.
Brief Explanation
To communicate that the commercial vehicle Volkswagen Crafter is available with a very big load compartment up to 4.7 metres.