| Cannes Lions 2012 | ||
|---|---|---|
| Radio Lions | Public Health & Safety, Public Awareness Messages | Gold |
| Radio Lions | Best Use of Radio as a Medium | Gold |
| Eurobest 2012 | ||
| Radio | Public Health & Safety, Public Awareness Messages & Charities | Bronze |
| Cristal Awards 2012 | ||
| Radio Cristal | NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST | CRISTAL (GOLD) |
| One Show 2013 | ||
| One Show | Public Service / Radio - Campaign | Merit |
| New York Festival 2013 | ||
| Radio | Use of Medium | BRONZE WORLD MEDAL |
Type of entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Advertiser: JOHANNITER-UNFALL-HILFE
Product/Service: VOLUNTARY HUMANITARIAN ORGANISATION
Agency: SERVICEPLAN Munich, GERMANY
Advertiser JOHANNITER-UNFALL-HILFE
Product VOLUNTARY HUMANITARIAN ORGANISATION
Entrant SERVICEPLAN Munich, GERMANY
2 of 3 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Title: CHILD
Advertiser/Client: JOHANNITER-UNFALL-HILFE
Product/Service: VOLUNTARY HUMANITARIAN ORGANISATION
Entrant Company: SERVICEPLAN Munich, GERMANY
DM/Advertising Agency: SERVICEPLAN Munich, GERMANY
Brief Explanation
One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radio spots describing the accident by the deceased victim himself: a radio ghost. We installed small radio stations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened.
These small radio stations streamed the story of the deceased victim as a radio spot directly to the cars stopping nearby.