Category: Automotive
Media: Audio
Brand: Volvo
Agency: Grey
Geo: Thailand
Advertising Agency: GREYnJ United, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Senior Copywriter: Thanapol Jiratadaporn
Copywriter: Wiyada Limratanadamrong
Creative: Sirichai Yotatikunchai
Creative: Wiyada Limratanadamrong
Creative: Yusufcan Kayhan
DoP: Basil Childers
Agency Producer: Kanoksak Kanchanachuta
Agency Producer: Anuchit Sannopphakun
Agency Producer: Thanyaporn Damprasert
Chief Executive Officer: Subbaraju Alluri
Chairman: Thor Santisiri
Managing Director: Kanaporn Hutcheson
Client Service Director: Kanokkorn Seehapan
Account Manager: Nantida Tansawai
Account Executive: Jiratchana Boontham
Traffic Manager: Warangkana Naksakul
PR: Huma Qureshi
Art Director: Sirichai Yotatikunchai
Sound Studio: SongZu / Sydney
Sound Engineer: Simon Kane
Sound Producer: Jessica Bonney
Client: Jean-David Harel, Kanitpong Nusthit, Nuttha Jittrakorn
Account Service Team: Kanokkorn Seehapan, Nantida Tansawai, Jiratchana Boontham
Agency Production Team: Kanchanachuta, Thanyaporn Damprasert, Warangkana Naksakul
Production - Supplier/Engineering: Macco Group
Account Director: Jomkhwun Viroajcheewan
Account Executive: Phanisa Kraisornsakul
Production Manager: Pairat Huanmaneewat
Department Manager: Pongthep Krorruat
Production Officer: Thongchai Inthapan
PR Agency: MSL Group Thailand
PR Group Account Director: Surasa Sophia Khlai-Aksorn
Media Agency: Maxus Thailand
Digital Media Manager: Sitanun Taveebhol
Media Manager: Sorasit Tunanunkul
Technical Director: Byrnley Cadman
Radio Production
Sound Studio: SongZu, Sydney
Sound Engineer: Simone Kane
Producer: Jessica Bonney
Published: September 2017
Synopsis:
GreyNJ United Bangkok and client Volvo have called upon Thor – the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan. The 'Volvo Lightning-Powered Billboard' is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.