Category: Travel, Transport & Tourism
Advertiser: VON GRAND KOPEK OTELI
Product/Service: DOG HOTEL
Agency: TBWA\ISTANBUL
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Scriptwriter: Volkan Karakasoglu
Agency Producer: Ovunc Hitay
Account Manager: Ozlem Eren Hanoglu
Advertiser's Supervisor: Ergin Ulukurt
Production Company: IMAJ, Istanbul, TURKEY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ISTANBUL, TURKEY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music; reception bell
MVO1: Excuse me?
MVO2: Hello Mr. Kont. What can I do for you?
MVO1: What time is the dinner served?
MVO2: At 8 o’clock, but if you are that hungry, you can lick my hand.
MVO1: Oh really? That’s marvellous!
SFX: Whistle; dog barking; dog panting
SFX: Music
ANN: Only for the dogs. Von Grand Dog Hotel.
www.vongrand.com
SFX: Dog barking
Full script of the ad in the original language
SFX: Müzik; resepsiyon zili calar
MVO1: Pardon, bakabilir misiniz?
MVO2: Merhaba Sayin Kont. Size nasil yardimci olabilirim?
MVO1: Yemek kactaydi acaba?
MVO2: Saat sekizde ama cok aciktiysaniz biraz elimi yalayabilirsiniz.
MVO1: Aa, harikulade!
SFX: Düdük, köpek havlıyor; köpek nefes nefese
SFX: Müzik
ANN: Sadece kopekler icin; Von Grand Kopek Oteli.
Ayrıntılı bilgi icin www.vongrand.com
SFX: Köpek havlıyor
Brief Explanation
There aren’t many reliable dog hotels in Turkey. Since people see their dogs as their familiy they want to give them the best care. They want their dogs to be treated like humans.
Radio spots for Von Grand Dog Hotel portray this by using the names both used for humans and pets.
Sultan, Efe and Kont are the most common dog names in Turkish. They are also human names.