We The Brave is an initiative aimed at reducing the prevalence of HIV/AIDS amongst the Gay and MSM (Men who have sex with men) community in South Africa by using their bravery as a platform to educate and empower them to practice safe sex.
Note: For the script "Girl & Guy" the term "Lobolo" is mentioned. Lobolo is an African custom by which a bridegroom's family makes a payment in cattle or cash to the bride's family shortly before the marriage.
Media: Radio
Category: Charities & appeals
URL: http://www.wethebrave.co.za
Client: The Anova Health Institute and The Elton John AIDS Foundation
Agency: FoxP2 Cape Town
Country: South Africa
Executive Creative Director: Justin Gomes
Creative Director: Michael Lees-rolfe
Copywriter: Alex Goldberg
Art Director: ryan barkhuizen
Sound Studio: The WorkRoom
Sound Design: Stephen Webster
Agency Producer: Katherine Tripp
Agency Producer: Jeanne Odendaal
Agency Producer: Josh Michael
Account team: Kaylin Mendes
Account team: Nomfundo Dukada
Account team: Thando Bangiso