Whirlpool Radio The Juvenile Fruit Fly by DDB Dubai, DDB FZ, Dubai, Mango Jam

The Radio ad titled The Juvenile Fruit Fly was done by DDB Dubai, DDB FZ, Dubai, Mango Jam advertising agencies for subbrand: Whirlpool T50 Washing Machine (brand: Whirlpool) in United Arab Emirates. It was released in May 2012.
Advertising campaign for Whirlpool

Whirlpool: The Juvenile Fruit Fly

Brand
Whirlpool T50 Washing Machine  (Whirlpool)
Media
Radio
Released
May 2012
Posted
May 2012
Market
United Arab Emirates
Industry
Electronic Devices & Home Appliances, Washing Machines
Agency
DDB Dubai
Agency
DDB FZ, Dubai
Creative Director
Firas Medrows
Creative Director
Zahir Mirza
Agency
Mango Jam

Awards:

London International Awards 2012
RadioHome Furnishings/Appliances CampaignBronze Winner
RadioSound DesignSilver Winner
Mena Cristal Awards 2013
Radio-Grand Cristal
RadioHome / Clothing / AccessoriesCristal (Gold)

Credits & Description:

Entrant: DDB FZ, Dubai
Whirlpool T50 Washing Machine - Explore the Silence "The Juvenile Fruit Fly"
Corporate Name of Client: Al Ghandi Electronics
Client Account Director: Sanjay Gokavi
Agency Account Director: Heba Elzoaiby
Radio Station: Radio Mirchi
Agency: DDB FZ, Dubai
Global Chief Creative Officer: Amir Kassei
Creative Directors: Firas Medrows/Zahir Mirza
Copywriters: Zahir Mirza/Firas Medrows
Production Company: Mango Jam, Dubai
Sound Designer: Joe Najm
Description of the Project
The hum of a washing machine at work can so overpowering that it drowns out the other sounds in the house. But the Whirlpool Washing T50 washing machine comes with Quiet Wash that makes no sound at all. And we have dramatised its silence by bringing other sounds in the house to life. Sounds that you wouldn't have otherwise been able to hear.