| Loeries Africa Middle East 2018 | ||
|---|---|---|
| Radio & Audio | Radio Station Commercials - Type A | Campaign Silver |
Title: Perfect time. Perfect beer. - Slay Queen Makoti, Woodchuck, Mazenkeng
Agency / Entrant: M&C Saatchi Abel
Brand: Windhoek
Product: Windhoek Beer
Business sector: Beverages/Alcoholic
Regional Agency Group: M&C Saatchi Abel
Agency: M&C Saatchi Abel
Account Management: Alan Bell, Lefa Maake, Mathew Walton
Agency Producer: Nonhlanhla Khanye
Brand Representative: Dana Katz, Diederik Vos, Maggie Wang
Chief Creative Officer: Neo Mashigo
Executive Creative Director: Adam Weber
Media Agency: Redstar
Music & Sound Composition: Lorens Persson
Performance: Mpho “popps” Modikoane
Recording Studio: Sterling Sound
Strategist: Makosha Maja-Rasethaba
Writer: Kamogelo Sesing, Portia Mamosebo
Synopsis:
How often have you thought, ‘now is the perfect time for a beer’? While Windhoek Beer won’t ever prescribe when, where, why or with who you want to share this perfect time with, the brands latest campaign highlights the sentiment that when it’s the Perfect Time for a Beer, it’s Time for the Perfect Beer.
Windhoek has embarked on its latest campaign to inspire consumers to celebrate the moments along their journey – the big ones, small ones and all the in-between ones. Drawing on the insight that in the rush of modern life, individuals often get caught up with reaching the finish line and miss out on enjoying the many moments along the way. The Perfect Time. Perfect Beer campaign showcases how the 100% pure beer, made up of only three quality ingredients, is the ideal accompaniment to enhance these moments for its consumers.
“In 2017 Windhoek shared the powerful, true story of the brewery closure, which highlighted the brands passion and dedication to quality as well as the lengths it would go, to preserve its 100% pure beer legacy. The latest campaign is a natural evolution of this journey, showcasing to consumers how our 100% pure beer delivers 100% pure enjoyment, transforming even a seemingly perfect moment into a truly perfect one,” said Dana Katz, Marketing Manager, Windhoek Beer.