WMF Radio Flexi Whisk by KNSK, KNSK, Hamburg

The Radio ad titled Flexi Whisk was done by KNSK, KNSK, Hamburg advertising agencies for WMF in Germany. It was released in May 2012.
Advertising campaign for WMF

WMF: Flexi Whisk

Brand
WMF
Media
Radio
Released
May 2012
Posted
May 2012
Market
Germany
Industry
Household maintenance & pet products, Tableware, Cutlery, Cookware
Agency
KNSK
Agency
KNSK, Hamburg
Creative Director
Ansgar Boehme
Director
Tim Krink
Creative Director
Tim Krink
Creative Director
Ulrike Wegert
Director
Julian Heidt

Awards:

London International Awards 2012
RadioDirectionBronze Winner

Credits & Description:

Entrant: KNSK Advertising Agency, Hamburg

WMF - "Flexi Whisk"

Corporate Name of Client: WMF

Client Account Director: Stephen Schuster

Agency Account Director: Kirsten Kohls

Radio Station: Alster Radio 106.8

Agency: KNSK, Hamburg

Chief Creative Officer: Detmar Karpinski

Creative Directors: Tim Krink/Ansgar Boehme/ Ulrike Wegert

Copywriters: Ulrike Wegert/Ansgar Boehme

Directors: Julian Heidt/Tim Krink

Description of the Project

A promotion of the WMF ‘Flexi Whisk’, with which you can blend ingredients in an especially refined and thorough way. We demonstrate acoustically how the ingredients are mixed. A woman reads a sauce recipe out loud. The individual syllables of the ingredients become ever more thoroughly blended until something new emerges.