Woodstock Bourbon's character comes from ageing in American Oak barrels. In this radio campaign from Cummins&Partners Australia, we discover that with the wood doing most of the work, there isn't a whole lot left for the characters that work at Woodstock to do.
Category: Drinks, alcoholic
Client: Asahi Premium Beverages
Agency: cummins&partners
Production: Risk Sound
Country: Australia
Director: Paul Baxter
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Group Account Director: Hayden Isaacs
Account Director: andrew stone
Agency Producer: Katherine Muir
Dark Spirits Brand Manager: Kelly Jones